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The Business Woman’s Quick Guide To Social Media Marketing

Social Media MarketingBy now, everyone should know the importance of social media marketing for any size of business. With over a billion people using Facebook, and millions using some of the other more popular sites, like Twitter and Instagram, it wouldn’t make sense at all to miss out on such an opportunity.

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Create a Culture That Honors Your Company’s Roots

Create a Culture That Honors Your Company’s RootsThere are four aspects to any organization’s business beliefs, according to the Denison Organizational Culture Model. To maintain healthy growth, a business needs to look both inward and outward. The roots of any organization give the foundation from which to expand, while keeping the company grounded in its original vision.

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3 Contract and Salary Negotiation Tips for Women in the Workforce

Salary znegotiationsAs a women in the workforce, finding your place and feeling comfortable in your accomplishments can be challenging. We’ve all heard about the wage gap. And whether you’ve seen this firsthand or not, just the idea of not getting what you’ve worked hard for can be aggravating.

However, part of this problem comes down to women who either don’t or can’t effectively negotiate for themselves. To help women feel more confident in their ability to negotiate contracts and salaries, here are three tips to make your future negotiations much more effective.

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Build a Business With a Content-First Approach

Build a Business With a Content-First ApproachWomen are increasingly starting their own businesses. About 29 percent of American businesses are owned by women, up from 26 percent in 1997, according to the Institute of Women’s Policy Research. If you're thinking about launching your own small business, the path to success probably looks something like this: Find a product with high demand and make one better than your competitors. Pretty straightforward, right?

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