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Six Essential Elements of Successful Sales Letters

Sales LetterI'm about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these elements in your sales letters and you can dramatically increase your income.

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Successful Dot-Com Offers Strategies for Success

Online ShoppingLost amidst billions of dollars in squandered venture capital funding and endless reports from network anchors about the macabre state of e-commerce lies a seemingly overlooked fact: Not all of today's dot-coms use red ink in the accounting ledger.

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Advertising Secrets From The Kirby Vacuum Cleaner Man

Kirby Vacuum SalesmanI was just sitting here at my computer (as usual) when my husband walked in and announced, “There's a man here to see you". What? I wasn't expecting anyone. “Who is it?" I asked. “Some guy who wants to speak with my wife." OK, my husband was home so I knew I was safe. I ventured outside to see who it was.

I was promptly met on my porch by a smiling face who presented me with a free box of laundry detergent. This seemingly nice young man told me he was in the neighborhood and wanted to give me this free gift. Being the skeptic I am, my first thought was, “Oh yeah… and what kind of sales pitch?"

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Business Plan or Proposal: Which Do You Need?

Business PresentationDo you know the difference between a business plan and a business proposal? These are two very different business documents, each serving a distinct purpose. Be sure you're using the correct type of document to get the results you want.

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