Considering a Career in Public Relations?

Public relations is a fun and fast-paced career that often places you at the forefront of an organization or company. Public relations is a great choice for any career-minded woman and often offers the chance to take on a greater leadership role within a company or organization.


But what exactly is public relations? What skills does one need to succeed in this ever-changing industry? Let’s take a closer look at the field of public relations, what makes it tick, and what you should consider when deciding if a career in public relations is for you.


What Is Public Relations?

Public relations professionals wear many hats. First and foremost, their job is to orchestrate a positive public image for the company, organization, or person they represent. A typical day might include writing a media release, launching a diverse social media campaign, or holding a press conference, for example. It’s likely that no two days will be the same in this field, and PR professionals must always be on their toes and ready for change.


According to the Bureau of Labor Statistics, public relations specialists make close to $60,000 a year on average and are typically required to have a degree in journalism, communications, public relations, English, or business. The industry is growing significantly and is expected to continue doing so, which means public relations specialists are and will be in high demand.


How to Excel in Public Relations

Public relations is a varied and exciting career choice. According to Norwich University, communication, cross-cultural management, flexibility, teamwork, analysis, negotiation, and autonomy are essential skills for a career in public relations. Anyone wishing to pursue a career in PR should be prepared to either bring these skills to the table or seek to develop them to gain more experience.


Social media is another area that’s important for public relations professionals. Since almost everyone is on social media in some form these days, having a positive social media presence is extremely important. Social media is always changing and updating, so a successful PR professional must do the same by staying up to date on the latest developments on social media and web presence.


An informational science background could also give you an edge when it comes to being in PR in the fields of policy or politics. There are so many industries being shaped by information science today that having that background could really put you ahead when competing for job openings.


Another thing that can help you succeed in public relations is knowing when to be honest and apologize when the organization or individual you’re representing is at fault. Knowing when to concede instead of deny is an important skill that the best PR professionals possess.


Things to Consider

When considering a career in public relations, there are a few important things to consider. Public relations experts are very much leadership-oriented, and a career in public relations could very well lead to a career path as a CEO, CFO, or similar role at the top of the chain of command.


Women in leadership roles have their own set of obstacles to overcome due to the prevalence of sexism and discrimination in the workplace. Some people expect to find only men in leadership positions, and women sometimes have to work twice as hard and be overqualified to land the job they’re interested in.


However, as more and more women take on leadership roles, the culture changes and the path for the next wave of women becomes easier and more accessible. The practice of being strong and confident in your abilities will go a long way in landing a job in public relations.


A career in public relations is a great choice for anyone who excels at communications, leadership, multitasking, and management. Public relations professional must always be willing to change, learn, and adapt as the industry grows with new trends and technology.


At its core, though, public relations is about relationships. That means people come first. If you’re a people person with great communication skills, a good grasp of social media, and strong attention to detail, you might thrive in the field of public relations.

5 Tips to Clean Up Your Resume and Land an Interview

5 Tips to Clean Up Your Resume and Land an Interview

5 Tips to Clean Up Your Resume and Land an InterviewLooking for a new job is no fun, especially in a world where the best practices for applying and following up are changing faster than you can follow.

Before you start stressing about whether or not to send a thank-you note after the interview or if it’s still encouraged to wear power colors when meeting recruiters, you have to score the invitation.

Getting offered a meeting or interview starts with your resume (or an online application, but let’s face it, they still ask you to attach a resume). Job hunting means it’s time to spice up your resume — for each and every job you’re applying for. This is not a one-size-fits-all world anymore.

Follow our advice to get your resume in tip-top shape, no matter what you’re applying for.

●     Keep It Brief

Your resume should provide the necessary information, and only the necessary information. It is better to have a clean, concise resume with less information than one cluttered with irrelevant facts. Take some time and trim the fat.

●     Use Specific, Quantifiable Examples

The first bullet point under a previous job can showcase duties and requirements, but the subsequent ones need to detail your achievements in the position. Use numbers to make accomplishments concrete and action-focused language to illustrate cause and effect.

●     Customize Everything

Yes, it’s a pain, and yes, it’s necessary. Updating the details of your resume not only makes you a more relevant candidate, but it shows attention to detail. Make sure you proofread each section as it’s updated.

●     Don’t Neglect Your Education

Even if you’re out of school and have been for years, your education is relevant. Additionally, consider any recent seminars or continuing education sessions you’ve attended, even if they weren’t labeled that way. Think outside the box.

●     Ditch the Objective Statement

When you applied for the job, you told the recruiter what your objective was; there’s no reason to take up precious resume space with something you’ll address in the cover letter. While an objective may serve you well if you’re making a vast career change, you might be better off using an alternative tactic.

Paring down all your achievements to one page can be a daunting task. If you’re having trouble deciding what to cut and what to keep, try the following: Put yourself in the hiring manager’s shoes. If you were looking to fill the position, what traits would you be looking for? Review the job posting for clues. Use the answers you come up with to guide what you include on your resume.

Even then, it may be hard to decide. If there’s something you absolutely feel the need to include, but it doesn’t have a home on your resume, utilize your cover letter. With a concise and tailored resume, you’ll have plenty of time to elaborate on your accomplishments during the interview. 


Avery T. Phillips is a freelance human being with too much to say. She loves nature and examining human interactions with the world. Comment or tweet her @a_taylorian with any questions or suggestions.


Wild Women: Women In The Business Of Hunting And Fishing

OutdoorswomanMany people still think of hunting and fishing as men’s sports and hobbies. However, more and more women are getting into these pastimes that take them out into the great outdoors. Yes, there are even women in trapping and in taxidermy. In fact, there are many outlets in the world of wildlife and the great outdoors where women can work, make money, and have fun.

Use These Pro Tips to Keep Your Blog Fresh

Use These Pro Tips to Keep Your Blog Fresh

Use These Pro Tips to Keep Your Blog FreshIt’s easy to fall into a trap of repetitive business blogging. You’re juggling your other business tasks along with kids, carpools and the house and it’s hard to make enough time to find new, creative ideas.

However, the success of your blog requires you to engage your users, and they don’t want re-spun content or irrelevant tips that aren’t impactful.

To avoid posting the same boring article over and over, use these five proven ways to keep your blog content fresh and engaging.

The 2016 Women In Business & Industry

2016 Women In Business & Industry Out Today!

The 2016 Women In Business & IndustryThe 2016 edition of Women In Business & Industry is live and ready for viewing. Inside we interview Jocelyn Allen and Chandra Lewis, powerhouse CEOs of corporate PR firm The Allen Lewis Agency; how to navigate today’s fluctuating job market; venture capitalists looking for female entrepreneurs; how to prepare for the coming boom of the senior market; and more. Check it out today!

Eileen McDargh, CSP, CPAE

The Power Of Constructive Impatience – A Key To Resiliency

Eileen McDargh, CSP, CPAEFor those who abhor change of any kind, I believe there are an equal number of us who want to challenge the status quo, to move quickly and to leap ahead. Some of us might finish people’s sentences. We click “send” before we re-read our email and tap our foot while the microwave works. We have two speeds: full speed ahead and stop.

Recognize yourself in that description?

Fashionable Wearable Tech

6 Tech Gadgets for the Stylish Businesswoman

Fashionable Wearable TechWomen’s technology buying habits outpace men, according to Parks Associates. More women are playing video games, buying tablets and smartphones, and having higher purchase intentions than men. Overall, Parks Associates urges manufacturers to give women practical and social reasons to buy, and they’ll follow suit.

Salary Negotiations

What Ellen Pao Got Wrong (And Right) About Banning Salary Negotiations

Salary NegotiationsFlirting can benefit women in negotiations, according to a study by UC Berkeley Business Professor Laura Kray.

“Feminine charm,” as Kray calls it, is more about using a woman’s natural personality than making sexual come-ons. And it’s not about playing “the weaker sex.” Powerful women from former U.S. Secretary of State Madeline Albright to the female executives Kray teaches have admitted to using, and enjoying, flirtation during the negotiation process. The study finds that women’s flirtatious negotiation styles projected confidence, which may account for their increased success.

These findings seem at odds with Reddit CEO Ellen Pao’s announcement last April that the multi-billion-dollar tech-company would institute a company-wide ban on all salary negotiations. Pao’s reasoning is that men generally come out ahead of women in these negotiations. But if women are capable of negotiating successfully, as Professor Kray demonstrates, the problem may be that more of them don’t negotiate, rather than simply being poor negotiators.

Gender Equality

Equality for Women in the Workplace: Will the Problem Ever Be Solved?

Gender EqualityWomen have had to fight for their place in the world. It wasn’t until 1920 that women were even given the right to vote. There have been great historical trials for women, and even though women have gained many rights in the last century and made a place for themselves in a man’s world, women are still fighting for equality and equal opportunity in the workplace.

Stand Out From The Crowd

Stand Out in the Crowd- A Guide for Women in Business

Stand Out From The CrowdBeing a woman in the business world has not always easy.  Years of struggling for equality in the workforce have helped us gain steady ground, though, and today the face of business is a lot of feminine than it ever has been before. 

An impressive 51% of all management and professional positions are now held by women!  As women become more dominant in big business, one challenge is making yourself stand out amongst your lady peers.  What do the most successful women in business do to set themselves apart?  Read on to find out.

Stop the #1 Money Drain In Your Business

Are You Letting Money and Opportunity Slip Away like Water from a Leaky Faucet?

You’re probably losing money in your business by letting it slip away.  Stop the money leaks by identifying the main problems and creating solutions to implement now.  Keep reading for concrete ways to get more clients and a higher success ratio.

How many times have you thought to yourself, What If I Had Just Done That Sooner?  I want to let you know that many small business owners are missing something Vital to their success. There is one major contributing component that potentially drains profits from your business, which you could actually control.

The crazy thing is that on some level, you’re aware of the habit or rather lack of a habit, that’s repeatedly allowing you to lose money and leave opportunities on the table.  I’m going to show you how to make more money by solving the top money leak in your business with 4 simple solutions.

Think for one minute…Is there anything you could do differently right now, that might result in more clients for you?? Of course there is, you could have better follow up. A lack of follow-up may be the biggest drain on your business because it inevitably leads to lost business deals.

Why go through all of the steps to find potential prospects or speak with a probable client, and then not do your due diligence with following up. Most decision makers have very little spare time, and they’re actually appreciative when you follow up with them.

A divide exists between many small business owner’s perceptions of follow up and what a decision maker thinks about follow up. Most small business owners, especially in the health field, will invest time in setting up their business, deciding how to market themselves, building a portfolio of presentations, create beautiful websites and campaigns and also scour LinkedIn. Yet, when they get responses from potential clients or make relationships on their own, a flip switches.

The flip goes from business mode to the mode when they question themselves to the point that they back off and don’t follow through properly. Many entrepreneurs suddenly feel like they are intruding on the decision makers time, or maybe they feel like they are being annoying by following up with their prospects and don’t want to “bother” them further.

I want to admit that I fell into this trap for many years as I was building the foundation for my Corporate Wellness Company, Vital Advantage Consulting. It made me feel better knowing that studies indicated this was common, but then it made me mad at myself for falling into that cycle. I spent energy and time on preparing, strategizing and implementing but not on the follow up; therefore sabotaging myself.

I found solutions to overcome the challenge of follow up and I want to share them with you. I identified four major reasons for my lack of follow up (and I believe these will hold true for most people)

Having worked in this business for over 10 years, I identified the Follow Up Sabotages’ as Time, Lack of systems, Fear and the what if aka Lack of Clarity.

Time may be one of the biggest reasons; you’re not following up. Chances are you are guesstimating the time it takes you to cycle through prospecting. Most business owners are trying to wear many hats in their business, therefore letting important practices fall though the cracks.

Solutions to Time: Physically plan each week and weeks activities onto a calendar. Print a weekly calendar, from i Cal or Google, and literally mark it with a pen. Schedule everything from prospecting, time on LinkedIn, client meetings, time to work on website, FOLLOW-UP, billing, content development, etc… Include sleep, car-pooling, time with family, meals, shopping and all personal activities on your calendar. This process allows you to see the REAL amount of TIME you have available for each project.

The Second Time solution is learning how to delegate jobs. Realize, you can’t do it alone. You can hire a virtual assistant, a physical assistant or personal shopper for errands. The bottom line is you need to better allocate your time to be spent on what you’re good at and what closes the deals.

Lack of Systems can hinder follow up. You may have all the right intentions and a perfect memory, but if you didn’t account for the full time needed to close a client (including follow up) and you don’t have systems in place to handle the cycle of prospects to clients, then you will constantly be in “catch up mode” and reinventing the wheel every time you speak to someone new.

Solution to Lack of Systems is to create a system or learn from someone else. You could start by creating something as simple as a Spreadsheet that has initial contact date, notes, future follow up dates (for yourself), notes and next steps. Then be sure to transfer all the info to your calendar and set reminders. When you have a system in place, the next step will be to automate systems, which will add hours into your weeks and days into your years for leisure activities.

FEAR is capitalized because it’s often at the root of things that are lacking. In relation to follow up, first identify and accept what you may be afraid of. This is tough at first but truly the first step to overcoming the challenge for good. Most small business owners are afraid that persistent follow up will be annoying to the decision maker. Another fear I’ve been told is that the small business owner may be fearful of expanding to fast and not being able to execute the program as well as they were able to sell the program.

Solutions to Fear: Realize that fear can create success when you know how to overcome it. Stand firm in the fact that you know your business better than the prospect does. You are the expert in your field and will lead the conversations and programs properly. Lastly, remember that decision makers have a lot on their plates and they actually appreciate that you follow up with them. You’re not bothering them; in fact you’re demonstrating strength and reassurance that you’ll show up after the dotted line has been signed. An added suggestion is to do something that sets you apart, adds value and makes the decision maker feel like a star.

The What If and Lack of Clarity challenge arise when you lack confidence that you’ll be able to answer questions the decision maker has or you are not clear on how your program will provide answers.

The Clarity solution is for you to get clear on exactly what you solve and how you’ll do it. Do some research and understand the market, trends and strategic goals of the company you want to work with. You should also know trends and history, to the best of your ability, as to how your services provide solutions and ROI. When you have this information, you can be crystal clear as to how you can provide an advantage and solution to the decision maker. Know your worth by understanding the value you provide, both intrinsically and extrinsically.

For more follow-ups, I invite you to connect with me on Facebook at Randi Dukoff – Your Final Stop To Health or LinkedIn at