The power to focus and make your dreams come true has lead me to experience something most people only hear about. Fresh out of seasoned employee status and now a rookie in business, spending 5 days with a leading edge Millionaire Mentor teaching me how to market was absolutely mind-blowing! Hold on; wait a minute you may say – 5 days? How is that possible? Now, you and I can both agree that as I boarded the flight to Melbourne, I too had questions… will I be good enough to ‘get it’, will I belong because I’m a rookie? Will I be able to make connections and give value?
5 days have passed since I was at Mastermind and I am busy writing to you about what I learned and the actions I am taking. As I look around the desk to find my notes, I pick up Think and Grow Rich and flip to any page and read:
“The economic feature is obvious. Economic advantages may be created by any person who surrounds himself with the advice, counsel, and personal cooperation of a group of men who are willing to lend him wholehearted aid, in a spirit of PERFECT HARMONY. This form of cooperative alliance has been the basis of nearly every great fortune. Your understanding of this great truth may definitely determine your financial status.”
Napoleon Hill, Think and Grow Rich
5 Proven Strategies to Kick Start Your Portfolio Results – have a strategy for wealth, test the market, be a unicorn/purple cow, dig where you are and have an ultimate buyer in mind or an exit strategy.
Are you tired of get rich quick scams?
The promise of a magic pill or secret formula to make instant millions is a certain myth. If this were true, the best marketers in the world would have found it by now. The truth is it’s about practice, like everything, to earn the results you want.
A strategy for wealth is for your assets to be generating cash for you and to be sustainable and replicable. So if you stop work your residual income keeps flowing. Imagine how long could you maintain your lifestyle without working? Statistics show that if you are in the top 1% of wealthy you would soar, 5% are financially independent, 16% would still have to work, 24% are dead and 54% are dependent on welfare.
“Your economic security does not lie in your job; it lies in your own power to produce – to think, to learn, to create, to adapt. That’s true financial independence. It’s not having wealth; it’s having the power to produce wealth.”
Stephen Covey, 7 Habits of Highly Effective People
Testing the market – your brand is your culture and yes the word matters e.g. Virgin – within the word is the culture and the experience! Tip to successfully using adwords is to have a budget, get help – don’t do it alone – get informed. Question to ask yourself is ‘who’s got my client before me?’ Check out Business Essentials online they offer a monthly CD of interviews with successful people.
Seth Godin says that “the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.”
Sean Ashby, 43, was born and raised in the outer suburbs of Melbourne. He has gone from being unemployed and sitting on the beach to owning a multimillion-dollar underwear and swimwear manufacturing and retail business called AussieBum. He started out selling swimmers from the boot of his car and today the business turns over thousands of orders and millions of dollars a month.
Key learnings here are to zig when everyone zags; use a model for success (ESIP – more on this later); be mission based (it’s not about the transaction but the experience); build a movement.
Dig where you are, expanding on what you call normal. Guest Speaker, Alison Crabb
Flight Centre National Leader for Victoria and Tasmania (VicMania) shared her leadership strategies and talked about creating a vision of belonging and connection; having high expectations backed up with support (mentoring/coaching); of core values (more of this later); living with purpose and mission; of following through with everything (say what you mean and do what you say); recruiting on attitude and teaching the skills; on the dark days believe in your purpose and mission more.
“It’s important not to get caught with the KPI’s whether it be profit, sales improvement, all of those things because that is just the outcome of what you do… Part of being a leader is looking after others and leading others and the only way you can look after others is to look after yourself first.”
What would it mean to you to find out what your strengths are? How do you uncover your niche? You can’t give what you don’t have!
Exit strategy – got one? As you grow your business and develop strategies around your framework you must think about your exit strategy or who your ultimate buyer will be. Buyers buy solutions to problems, what will you offer: systems, licenced models, contracts, research and development, market share, lists – is your business real estate you can sell? What is your consultative sales process, (more on this later)?
I’m still buzzing with excitement as the day ends and as I walk to the hotel, I think back to when I was packing to leave and what I was telling myself and how I was feeling. Seeing myself today stepping into that action – these words form on my lips ‘if you can language it, you can have it’ and it feels amazing to be doing this… right now… and imagine tomorrow where more ‘gold’ awaits and the connections waiting to be made… the feelings of total satisfaction of being in a place that brings choice and possibility.
My attention drifts to the words of Gordon Hinckley:
“You are good. But it is not enough just to be good. You must be good for something. You must contribute good to the world. The world must be a better place for your presence. And the good that is in you must be spread to others.”