Women’s technology buying habits outpace men, according to Parks Associates. More women are playing video games, buying tablets and smartphones, and having higher purchase intentions than men. Overall, Parks Associates urges manufacturers to give women practical and social reasons to buy, and they’ll follow suit.
Tag: editorial
Equality for Women in the Workplace: Will the Problem Ever Be Solved?
Women have had to fight for their place in the world. It wasn’t until 1920 that women were even given the right to vote. There have been great historical trials for women, and even though women have gained many rights in the last century and made a place for themselves in a man’s world, women […]