Do the top leaders and successful managers use specific words to achieve success? Are there words and phrases that should be avoided at all costs? Yes indeed!
Darlene Price, author of the book Well Said! Presentations and Conversations That Get Results, uses the lessons learned from over 20 years of working closely with top corporate executives and leaders helping them present themselves and their message more effectively.
You’ve got to know your audience and tailor your content to meet their needs. Being sincere, natural, enthusiastic and passionate go hand in hand with maintaining good eye contact and being calm and polite.
It’s also crucial to learn that there are certain words and phrases that are certain to cause damage to one’s progress. If you want to maximize your success as you climb the career ladder, and avoid slipping, here are her top ten phrases to stop using in the workplace.
1. AVOID: “I can’t do that” or “That’s impossible” or “That can’t be done.”
Even though you may feel this way on the inside, these negative phrases are perceived by others as pessimistic, unconstructive, and even stubborn. Your boss, peers and customers most likely want to hear what CAN be done. Instead say, “I’ll be glad to check on that for you” or “What I can do is…” or “Because of company policy, what I CAN do is…”
2. AVOID: “You should have…” or “You could have…” or You ought to have…
The words should, could and ought imply blame, finger-pointing and fault. There’s no quicker way to upset a boss, colleague or customer than to suggest they’re guilty of something (even if they are). Instead, take a collaborative approach. “Please help me understand why…” or “Next time may we adopt an alternative approach….” or “I understand your challenges; let’s resolve this together…”
3. AVOID: “That’s not my job” or “I don’t get paid enough for this” or “That’s not my problem.”
If you’re asked to do something by your boss, co-worker or a customer, it’s because it’s important to them. Therefore, as a team player, goal #1 is to figure out how to help them get it accomplished. Even if it’s not in your job description, by saying so displays a career-limiting bad attitude. For example, if your boss lays an unreasonable request on you, reply by saying, “I’ll be glad to help you accomplish that. Given my current tasks of A…B…and C…. which one of these would you like to place on back-burner while I work on this new assignment?” This clearly communicates priority; reminds the boss of your current work load; and subtly implies realistic expectations.
4. AVOID: “I may be wrong, but…” or “This may be a dumb question, but…” or “I’m not sure about this, but…” or “This may be a silly idea, but…”
Eliminate any prefacing phrase that demeans or negates what you’re about the say. Instead, get rid of the self-deprecating phrase, drop the ‘but’, and make your comment.
5. AVOID: “I’ll try.”
Imagine your boss says to you, “I need your proposal by 10 am tomorrow for the customer meeting.” Your reply is, “Okay. I’ll try to get it finished.” The word “try” implies the possibility it may not get finished. It presupposes possible failure. Instead say, “I’ll get it finished” or “I’ll have it on your desk by 9am.”
6. AVOID: “I think…”
Which of these two statements do you find to be more effective? “I think you might like this new solution we offer.” vs. “I believe (or I’m confident) you’re going to like this new solution we offer.” The difference in wording is fairly subtle. However, the influence communicated to your customer can be profound. Reread each sentence. The first one contains two weak words, “think” and “might.” These words make you sound unsure or insecure about the message, and subtly undermine your credibility. Notice how the second sentence is confident and strong. Replace the word “think” with “believe” and strike the tentative “might.” That’s a statement from someone who believes in what he or she saying.
7. AVOID: “…don’t you think?” Or, “…isn’t it?” Or “…okay?”
To convey a confident commanding presence, eliminate validation questions. Make your statement or recommendation with certainty and avoid tacking on the unnecessary approval-seeking question. Don’t say, “This would be a good investment, don’t you think?” Instead say, “This solution will be a wise investment that provides long-term benefits.” Don’t say, “I think we should proceed using this proposed strategy, okay?” Instead, make a declaration: “We’ll proceed using this proposed strategy.”
8. AVOID: “I don’t have time for this right now” or “I don’t have time to talk to you right now.”
Other than being abrupt and rude, this phrase tells the person they’re less important to you than something or someone else. Instead say, “I’d be glad to discuss this with you. I’m meeting a deadline at the moment. May I stop by your office (or phone you) in this afternoon at 3pm?
9. AVOID: “…but…”
Simply replace the word “But” with “And.” The word “but” cancels and negates anything that comes before it. Imagine if your significant other said to you, “Honey, I love you, but . . .” Similarly, imagine if a software salesperson said, “Yes, our implementation process is fast, easy, and affordable….but we can’t install it until June. The “but” creates a negative that didn’t exist before, offsetting the benefits of fast, easy, and affordable. Replace the “but” with “and” and hear the difference: “Yes, our implementation process is fast, easy and affordable, and we can install it as early as June.” Most of the time, “and” may be easily substituted for “but,” with positive results.
10. AVOID: “He’s a jerk” or “She’s lazy” or “They’re stupid” or “I hate my job” or “This company stinks.”
Avoid making unconstructive or judgmental statements that convey a negative attitude toward people or your job. This mishap tanks a career quickly. If a genuine complaint or issue needs to be brought to someone’s attention, do so with tact, consideration and non-judgment. For example, when discussing a co-worker’s tardiness with your boss, don’t say “She’s lazy.” Instead say, “I’ve noticed Susan has been an hour late for work every morning this month.” This comment states an observable fact and avoids disparaging language.
About the Book
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. “Well Said!” shows readers how to put themselves in their audience’s shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and – most importantly – convincing. Complete with real-life examples illustrating the concepts in action, this handy guide teaches readers how to: use the words and phrases that get people to listen; capture and hold attention; gain instant credibility with decision makers; optimize body language; handle Q&A with finesse; connect with the audience; shine with or without PowerPoint; perfect their elevator pitch; and much more.
Well Said! Presentations and Conversations That Get Results
Hardcover 256 pages
Published by AMACOM
ISBN-10: 0814417876 ISBN-13: 978-0814417874
About the Author
Darlene Price is President and Founder of Well Said, Inc., a training and consulting firm specializing in high-impact presentations and effective communication.
As a 20-year veteran of the speech communication training field, Darlene has personally coached over 5,000 business professionals on the art of effective presentations and interpersonal communication. She has presented to audiences across six continents and coached the chief officers and senior leaders in more than half of the Fortune 100 companies. In addition, her work as a corporate spokesperson has earned her seventeen industry honors including one Emmy Award and nine Telly Awards.
Darlene recently authored Well Said! Presentations and Conversations That Get Results. She’s also written over 20 training manuals and co-authored a book with Stephen Covey and Brian Tracy entitled Speaking of Success: World Class Experts Share Their Secrets.
Darlene earned Bachelor of Science Degrees in Marketing and Speech Communications from Appalachian State University in
Darlene is a supporting member of National Speakers Association, International Coach Federation, American Society of Training & Development, International Association of Facilitators, Toastmasters International, the Screen Actors Guild, and Optimist International.
She lives in